The Eco-Effective Future by W. McDonough, from AlwaysOn Magazine


“Minimizing waste, pollution, and natural resource depletion does not represent a strategy for long-term success; it simply makes the current destructive system sustainable.”

Mr. McDonough addresses issues from biodiversity to specific sustainability approaches in China. He distinguishes efficiency and diversity in nature from those qualities in man-made materials, and describes textiles now “clean enough to eat” that were arrived at by careful study of textile components and possible replacements.

The quoted first paragraph was taken from the report in AlwaysOn Magazine about a speech by William McDonough, who is “the founding principal of William McDonough and Partners, Architecture and Community Design as well as the cofounder and principal (with German chemist Michael Braungart) of McDonough Braungart Design Chemistry.”

“This is part two of William McDonough’s speech. For part 1, click here. (AlwaysOn has) also posted a short highlight video and the video of the entire speech online. The transcript is also available in the winter edition of the AlwaysOn Magazine.”

read more | digg story

Technorati Tags:, , , , , , , , ,
Generated By Technorati Tag Generator

Originally found on DIGG by fthead9.

Advertisements

  1. Green is seemingly “the” trend in China for 2008.

  2. Thanks for your feedback. I’m not sure that I would go as far as to call it a trend, at least in terms of what is being done. Environmental issues are receiving increasing attention in China, and in some cases this is accompanied by action, but it seems to me that the vast majority of issues remain unaddressed by actual “concrete” acts and results. Nevertheless, it is good to see an increasing interest in protecting the environment (and human health) in China. Thanks again for reading and commenting. Jim

  1. 1 Clean Technology: ONE DAY, ONE VOICE - March 5, 2008: Washington DC « Chemistry for a sustainable world

    […] electric cars and Phoenix motors electric cars), green architecture, new construction materials, green design, and many other […]

  2. 2 When Light is Dark: Waste from Key Solar Cell Ingredient Damages Chinese Environment « Chemistry for a sustainable world

    […] to add to concerns about China’s environmental practices, even though there are signs that, at least in some cases, official or corporate protection of the environment is improving in China. However, I was also […]




Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: