The Eco-Effective Future by W. McDonough, from AlwaysOn Magazine

“Minimizing waste, pollution, and natural resource depletion does not represent a strategy for long-term success; it simply makes the current destructive system sustainable.”

Mr. McDonough addresses issues from biodiversity to specific sustainability approaches in China. He distinguishes efficiency and diversity in nature from those qualities in man-made materials, and describes textiles now “clean enough to eat” that were arrived at by careful study of textile components and possible replacements.

The quoted first paragraph was taken from the report in AlwaysOn Magazine about a speech by William McDonough, who is “the founding principal of William McDonough and Partners, Architecture and Community Design as well as the cofounder and principal (with German chemist Michael Braungart) of McDonough Braungart Design Chemistry.”

“This is part two of William McDonough’s speech. For part 1, click here. (AlwaysOn has) also posted a short highlight video and the video of the entire speech online. The transcript is also available in the winter edition of the AlwaysOn Magazine.”

read more | digg story

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Originally found on DIGG by fthead9.


  1. Green is seemingly “the” trend in China for 2008.

  2. Thanks for your feedback. I’m not sure that I would go as far as to call it a trend, at least in terms of what is being done. Environmental issues are receiving increasing attention in China, and in some cases this is accompanied by action, but it seems to me that the vast majority of issues remain unaddressed by actual “concrete” acts and results. Nevertheless, it is good to see an increasing interest in protecting the environment (and human health) in China. Thanks again for reading and commenting. Jim

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